FACTORS THAT INFLUENCE FITAARCHERS’ LOYALTY OF YOGYAKARTA SPECIAL REGION-CENTRAL JAVA IN USING THE PRODUCT BRAND HOYT
Styawan, Rohmad Ady · Universitas Negeri Yogyakarta
Abstrak / Ringkasan
This study isinspired bythe needs of archery athletesfor the comfortablearcheryequipment. This studyaims infiguring outthe level ofsatisfaction, quality, packaging, pricing andloyalty from Yogyakarta Special Region and Central Java FITAarchers in usingproduct brandHoyt.
The researchuseddescriptive quantitativeresearchdesign. The subjectsof this studywere takenfrom Yogyakarta-Central Java FITAarchers, with the total of20students. The instrumentusedin this studywas a questionnaire. The analysis techniqueemployeddescriptive statistics.
The researchresultsshow that thefactorsthatinfluence theloyaltyin using theproduct brandHoytishigh with the averagevalue inconsiderationoffactorsthatinfluence theloyaltyin using theproduct brandHoytis at143.4. Factorsthat influenceloyalty toHoytproductsarecategorizedas follows: There is 1 person or at 5% who belongs to the category of veryhigh,there are17 personsor at85% who belong to the category of high, there are2 peopleorat 10% who belong to the category oflowandthe category of very low is at 0%.
Keywords: loyalty, archer, Hoyt
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