FACTORS THAT INFLUENCE FITAARCHERS’ LOYALTY OF YOGYAKARTA SPECIAL REGION-CENTRAL JAVA IN USING THE PRODUCT BRAND HOYT
Styawan, Rohmad Ady · Universitas Negeri Yogyakarta
This study isinspired bythe needs of archery athletesfor the comfortablearcheryequipment. This studyaims infiguring outthe level ofsatisfaction, quality, packaging, pricing andloyalty from Yogyakarta Special Region and Central Java FITAarchers in usingproduct brandHoyt. The researchuseddescriptive quantitativeresearchdesign. The subjectsof this studywere ta…
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