Analisis Pengaruh Promosi, Lokasi, Dan Kualitas Pelayanan Terhadap Keputusan Menabung Pada Nasabah PT. Bank Mega Syariah KCP Bekasi
Hasanah, Rabiatul · Universitas Islam 45 / UM Indonesia
This study aims to determine the quality of promotion, location, and quality of service on the decision to save in Islamic banks, as well as analyze the suitability of the use of Islamic banks with the needs and desires of customers. The population used in this research is the customers of Bank Mega Syariah Bekasi Branch Office as many as 100 customers as th…