Pengaruh Harga, Citra Merek, dan Sikap Konsumen Terhadap Keputusan Pembelian Sepeda Motor Honda Beat Pada Mahasiswa Universitas Islam 45 Bekasi
Pauzi, Syahrul Ikhsan · Universitas Islam 45 / UM Indonesia
This study aims to determine the influence of price, brand image, and consumer attitudes on the purchase decision of a Honda Beat motorcycle among students at Universitas Islam 45 Bekasi. The population in this study were students who use or have purchased a Honda Beat motorcycle, with a sample size of 100 respondents. The research method used was quantitati…