Mesin Referensi Akademik

Pengaruh Celebrity Endorser dan Brand Awareness terhadap Keputusan Pembelian Es Teh Indonesia di Kota Bekasi

Arianto, Nabila Salsa · Universitas Islam 45 / UM Indonesia

The purpose of this research is to determine the influence of Celebrity Endorser and Brand Awareness on Purchase Decisions for Indonesian Iced Tea in Bekasi City. This research method uses a quantitative approach. The population used in this research is consumers who have purchased Indonesian Iced Tea drinks in Bekasi City at least once. The sampling techn…

PENGARUH BRAND AMBASSADDOR DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA MARKETPLACE BUKALAPAK

Puspitasari, Afriza Dian · Universitas Islam 45 / UM Indonesia

This research aims to determine the influence of Brand Ambassador, Brand Awareness on purchasing decisions. The research method used is quantitative research using a quantitative descriptive approach. The population in this research is all people in Bekasi City who have made purchase transactions on the Bukalapak application at least three times, with …

Digital Branding Temata Agency Dalam Membentuk Brand Awareness Klien

Ayusta, Adeana · Universitas Islam 45 / UM Indonesia

The intense competition among UMKM has led Temata Agency to implement digital branding strategies to shape its clients' brand awareness. The objective of this research is to investigate Temata Agency's digital branding strategies in their efforts to establish client brand awareness. The theory used in this research is Sawlani's Theory, which includes digital…

PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PROMOSI BAND PERON SATOE DALAM MEMBANGUN BRAND AWARENESS

Indrawan, Rian · Universitas Islam 45 / UM Indonesia

Currently, the presence of social networks as a medium to communicate with the wider community has changed the conventional marketing system. With a lower cost, many people start using social networks as a medium to promote their business. One of them is the band Peron Satoe. Several social networks provide services that allow users to disseminate informatio…

Pengaruh Self Awareness dan Empati terhadap perilaku Bystander Effect pada dewasa awal

Oktavia, Nur · Universitas Islam 45 / UM Indonesia

This study aims to determine the effect of self awareness and empathy on the bystander effect behavior in early adulthood. The subjects in this study were 97 students of Regular A Islamic University "45" Bekasi. This research is a quantitative research that uses a correlational approach. This study uses a selfawareness scale with a Cronbach Alpha reliability…

PROTECT YOUR SELF (BUILDING SELF-AWARENESS IN PREVENTING LESBIAN, GAY, BISEXUAL, AND TRANSGENDER AMONG ELEMENTARY SCHOOL STUDENTS THROUGH COUNSELING) (Peer Review)

Amirah Diniaty, -; Suhertina, - · UIN Sultan Syarif Kasim Riau

PROTECT YOUR SELF (BUILDING SELF-AWARENESS IN PREVENTING LESBIAN, GAY, BISEXSUAL, AND TRANSGENDER AMONG ELEMENTARY SCHOOL STUDENTS THROUGH COUNSELING) (Hasil Check Similarity)

Amirah Diniaty, -; Suhertina, - · UIN Sultan Syarif Kasim Riau

PROTECT YOUR SELF (BUILDING SELF-AWARENESS IN PREVENTING LESBIAN, GAY, BISEXSUAL, AND TRANSGENDER AMONG ELEMENTARY SCHOOL STUDENTS THROUGH COUNSELING) (Peer Review)

Amirah Diniaty, -; Suhertina, - · UIN Sultan Syarif Kasim Riau

THE CORRELATION BETWEEN STUDENTS’ SELF AWARENESS AND THEIR READING COMPREHENSION AT THE TENTH GRADE OF SMK TARUNA SATRIA PEKANBARU

QONITA WIDYANI · UIN Sultan Syarif Kasim Riau

Based on the researcher’s preliminary observation, the students at the SMK Taruna Satria Pekanbaru got some of the phenomena in their self awareness. It can be seen when the students have to comprehend the text that teacher gave, but they were not aware about that. The aim of the research was to find out the correlation between students’ self awareness a…

THE CONTRIBUTION OF TEXT STRUCTURE AWARENESS TOWARD STUDENTS’ READING COMPREHENSION IN EXPOSITORY TEXT AT SMAN 1 BANGKO PUSAKO

Fadlan Sadli · UIN Sultan Syarif Kasim Riau

In this final project, the writer would like to know well whether the second grade students of SMAN 1 Bangko Pusako master the language skills, especially the ability of reading comprehension in expository text, and text structure awareness of the students. The writer was interested in carrying out this research because based on the preliminary observation t…

EFEKTIVITAS IKLAN, SIKAP, DAN PENGARUHNYA TERHADAP KESADARAN MEREK (BRAND AWARENESS) (STUDI KASUS PADA SABUN MANDI CITRA DI KOTA YOGYAKARTA)

Nurmawati Santi, Nurma · Universitas Negeri Yogyakarta

EFEKTIVITAS IKLAN, SIKAP, DAN PENGARUHNYA TERHADAP KESADARAN MEREK (BRAND AWARENESS) (STUDI KASUS PADA SABUN MANDI CITRA DI KOTA YOGYAKARTA) Oleh: Santi Nurmawati NIM. 07408144054 ABSTRAK Penelitian ini bertujuan untuk mengetahui: (1) pengaruh efektivitas iklan dan sikap secara bersama-sama terhadap kesadaran merek (brand awareness), (2) pengaruh efektiv…

Effects of Wikipedia knowledge, algorithm awareness, and reading comprehension on undergraduates’ preference for and use of lateral reading strategies to evaluate information

Arshia K Lodhi; Patricia J. Brooks; C. Donnan Gravelle; Jessica E Brodsky; Maryam Syed; Donna Scimeca · DOAJ Open Access Articles

Internet users are bombarded with information and need strategies to evaluate its trustworthiness. Expert fact-checkers rely on lateral reading, which involves investigating sources, finding better coverage, and tracing information back to original contexts. This study contrasted college students’ preference for and use of lateral reading to evaluate online …

Disinformation awareness via SMS? Exploring a new modality for boosting adult media literacy

Jannie Lilja; Ester Tottie; Niklas Eklund; Tobias Lindé; Gunhild Hoogensen Gjørv · DOAJ Open Access Articles

Given a rapidly evolving disinformation environment, many initiatives are currently being developed to counter the harmful impacts of disinformation. The aim of this study is to explore how an SMS intervention, as a hitherto untested modality for raising awareness of disinformation with promising potential and wide reach, could boost media literacy among adu…

Pengaruh Word Of Mouth, Brand Awareness Dan Media Communication Terhadap Minat Menggunakan Produk BTN Batara IB (Studi Kasus BTN Syariah KC Medan)

Harahap, Sri Rahmadani · Repository UIN Sumatera Utara

Persaingan bisnis saat ini menjadi sangat ketat. Hal tersebut disebabkan munculnya lembaga-lembaga keuangan. Kondisi tersebut menuntut perusahaan untuk selalu melakukan inovasi agar mempertahankan keunggulan produknya dibanding perusahaan lain. Sehingga Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh word of mouth, brand awareness dan…

Hope matters: How an online learning community advanced emotional self-awareness and caring during the COVID-19 pandemic

Renee Hobbs · DOAJ Open Access Articles

For many educators with interests in digital and media literacy, the COVID-19 pandemic was an inadvertent opportunity to explore digital and media literacy through online learning and professional development. This paper describes how a diverse and multidisciplinary group of educators gathered each weekday in a Zoom video conference meeting for fellowship, e…

Assessing and fostering college students’ algorithm awareness across online contexts

Jessica E. Brodsky; Dvora Zomberg; Kasey L. Powers; Patricia J. Brooks · DOAJ Open Access Articles

Internet users may fail to recognize how algorithms filter and personalize information. Two studies explored college students’ algorithm awareness across varying contexts. Study 1 examined Facebook users’ awareness of its algorithms (N = 222). Only about half recognized that Facebook does not show all their friends’ posts. These students more often reported …

Critical Awareness of Media and Teacher Education: An Experience with Colombian ELT Pre-Service Teachers

Camilo Dominguez · DOAJ Open Access Articles

Media texts are exponentially displayed in physical and virtual public spaces and their impact on humanity is unimaginable. Teachers of all fields face the challenge and the responsibility to educate sensitive humans able to critically consume or produce media messages. English language teachers are no exception. In this paper, the author describes a qualita…

Analisis produk, layanan, ketaqwaan terhadap kepuasan, awareness dan pengaruhnya bagi loyalitas maupun minat menggunakan Bank Syariah di Sumatera Utara

Sugiharto, Bambang · Repository UIN Sumatera Utara

Penelitian ini bertujuan untuk menganalisis seberapa jauh kualitas produk,layanan, ketaqwaan dan kepuasan, awareness, loyalitas dan minat pada bank Syariah di Sumatera Utara dan menganalisis hubungan antar variabel penelitian,menggunanakan metode kuantitatif dengan analisis deskriptif, tabulasi silang,performance analysis dan struktural equation modeling (SE…

Pengaruh brand loyalty, brand association, brand awareness, dan perceived quality terhadap keputusan menggunakan jasa go-jek (studi kasus mahasiswa febi UIN-SU)

Rahmadani, Siti · Repository UIN Sumatera Utara

Penelitian ini bertujuan menganalisis pengaruh brand loyalty, brand association, brand awareness, dan perceived quality terhadap keputusan pembelian pada bisnis jasa transportasi GO-JEK Indonesia. Penelitian ini menggunakan empat variabel independen yaitu brand loyalty, brand association, brand awareness, dan perceived quality dengan satu variabel depend…

A Phenomenological Investigation of Social Networking Site Privacy Awareness through a Media Literacy Lens

David Magolis; Audra Briggs · DOAJ Open Access Articles

This research study focused on the social networking site (SNS) awareness of undergraduate students, examining their experiences through the type and extent of the information shared on their SNSs in order to discover the students’ experiences with SNS privacy. A phenomenological research approach was used to interview eight undergraduate to explore the ques…