Peran Publik Relations Dalam Membangun Komunikasi Publik Internal di Universitas Islam Negeri Sumatera Utara

Abstrak / Ringkasan

This research is motivated by the curiosity of researchers regarding the role of PR in building communication with the internal public. The focus of the research is Internal because according to researchers, Internal Public Relations are often neglected by Public Relations because external affairs are more extensive and complicated.in addition, the concept of bureaucracy is contrary to the principles of Public relations regarding ethics and serving the public well. This research finds out activities of PRO in Internal UIN SU, the obstacles Public relations officer (PRO) performs its functions and realizes Two way traffic communication in Organizations with a Bureaucratic system at UIN North Sumatra, How does PRO solve the problems faced by organizational members? How does PRO play a role in organizational communication in UIN SU?
This study uses a qualitative descriptive method. Using the theory of organizational communication and approach and the Human Relations Theory, while the conceptual framework is Public relations, the Role of Public Relations, Internal Public Relations and the scope of Public Relations.Based on the results of the research, Public Relations of the State Islamic University of North Sumatra have carried out the process well. What needs to be evaluated is paying attention to social psychology (Human relations) in communicating with employees, not only between ordinary human relationships but also about spiritual matters, helping in organizational communication and realizing the importance of maintaining relations with the Internal public.

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