STRATEGI PUBLIC RELATIONS KOPERASI SYARIAH PT ASTRA HONDA MOTOR

Abstrak / Ringkasan

The Sharia Cooperative PT Astra Honda Motor is a new institution that indirectly competes with Conventional Cooperatives that have been known to employees for a long time. The reputation of the Sharia Cooperative AHM is as a financial institution engaged in the provision of goods and services for the needs of AHM employees, using the method of buying and selling transactions according to sharia principles. A positive image is very influential for the development of the business being run. This study aims to determine the Public Relations strategy carried out by Sharia Cooperatives in persuading PT Astra Honda Motor employees. This study uses a qualitative descriptive method with the stages of observation, interviews, and documentation. The results of the research conducted from the seven researched public relations strategies (publications, events, news, community involvement, corporate identity, lobbying and negotiations, social responsibility). & social responsibility. This is because the two strategies are hampered by several obstacles such as human resources and time.

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