Peran Public Relations Dalam Internal Oganisasi Universitas Islam Negeri Sumatera Utara

Abstrak / Ringkasan

Jon Fahmi Oskandar, 2019, The Role of Public Relations in Building Internal Public Communication at the Islamic University of North Sumatra, Jl. Willem Iskandar Medan Estate, Medan, " Minithesis of the Faculty of Social Sciences Islamic University of North Sumatra Medan"
This research is motivated by the curiosity of researchers regarding the role of PR in building communication with the internal public. The focus of the research is Internal because according to researchers, Internal Public Relations are often neglected by Public Relations because external affairs are more extensive and complicated. This study uses a qualitative method with a phenomenological approach. Using the theory of organizational communication and approach and the Human Relations Theory in explaining phenomena, while the conceptual framework is Public relations, the Role of Public Relations, Internal Public Relations and the scope of Public Relations.
Based on the results of the research, Public Relations of the State Islamic University of North Sumatra have carried out the process well. What needs to be evaluated is paying attention to social psychology (Human relations) in communicating with employees, not only between ordinary human relationships but also about spiritual matters, helping in organizational communication and realizing the importance of maintaining relations with the Internal public.

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