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“advertising”

28 referensi ditemukan

JOURNAL Umuminternational2023

Interaction as Persuasion Act in Advertising Messages: Case of Nutritional Companies

KOFFI JULIEN KIROUA · DOAJ Open Access Articles

This paper, falling within the framework of discourse studies, explores people’s interaction in advertising discourse. Few research on people’s interaction in advertising messages has been conducted. This article integrates a qualitative approach analysis while basing on enunciation theory. Some advertisements downloaded from websites have been investigated.…

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REPOSITORY Umumindonesia2016

DEVELOPING ENGLISH LEARNING MATERIALS FOR GRAPHIC VISUAL DESIGNERS AT PETAK UMPET ADVERTISING COMPANY, YOGYAKARTA

Muhamad, Hilmi Ainunnajih · Universitas Negeri Yogyakarta

The objectives of this research were 1) to describe the target needs of the graphic designers of Petak Umpet Advertising Company Yogyakarta in learning English, 2) to describe the learning needs of the graphic designers of Petak Umpet Advertising Company, Yogyakarta, and 3) to develop appropriate English learning materials for the graphic visual designers of…

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REPOSITORY Umumindonesia2013

EFFECT OF ADVERTISING ON TELEVISION AND PERCEPTION INDOVISION OF INTEREST BUY BRAND CHANNEL INDOVISION (Studies on Television Viewers in Sleman District of Prambanan Bokoharjo)

Palestin Ghazela, Zela · Universitas Negeri Yogyakarta

EFFECT OF ADVERTISING ON TELEVISION AND PERCEPTION INDOVISION OF INTEREST BUY BRAND CHANNEL INDOVISION (Studies on Television Viewers in Sleman District of Prambanan Bokoharjo) GHAZELA PALESTIN NIM. 07408144022 ABSTRAK This classroom action research aims to describe and analyze (1) the influence of advertising on television Indovision against buying…

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JOURNAL Umuminternational2025

Provision of brand information and critical reasoning predict advertising literacy

Eugene Zheng Yao; Alexandra List · DOAJ Open Access Articles

This study investigated students’ critical reasoning about commercials, as an aspect of advertising literacy. Critical reasoning was examined under two different experimental conditions. That is, students were tasked with watching four different commercials with 1) brand information provided or not, and 2) asked to engage in critical reasoning or not. The co…

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JOURNAL Umuminternational2020

The effects of an advertising-based intervention on critical thinking and media literacy in third and fourth graders

Susan L Stanley; Chris Lawson · DOAJ Open Access Articles

The goal of this study was to assess whether a short, media literacy intervention could effectively support third- and fourth-graders’ abilities to interpret and produce persuasive arguments. The intervention was delivered to students (N = 50) and focused on the knowledge and skills associated with advertising literacy. Students participated in tasks that me…

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JOURNAL Umuminternational2015

Puppets on a String? How Young Adolescents Explore Gender and Health in Advertising

Deborah L. Begoray; Elizabeth M Banister; Joan Wharf Higgins; Robin Wilmot · DOAJ Open Access Articles

This article presents qualitative research on young adolescents’ abilities in communicating and evaluating health messages in advertising especially how they understand and create gendered identities. A group of grade 6-8 students learned about media techniques and movie making. In groups divided by gender, they created iMovie advertisements for health activ…

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JOURNAL Umuminternational2018

Food for Thought: A Novel Media Literacy Intervention on Food Advertising Targeting Young Children and their Parents

Rachel M Powell; Tyra Gross · DOAJ Open Access Articles

The prevalence of obese children has tripled during the past three decades. While lack of physical activity and unhealthy eating have been the primary focus of public health efforts, media has a significant influence on food choices and food consumption. The purpose of this exploratory study was to examine if a media literacy intervention would increase kno…

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REPOSITORY Umumindonesia2019

Peran Publik Relations Dalam Membangun Komunikasi Publik Internal di Universitas Islam Negeri Sumatera Utara

Oskandar, Jon Fahmi · Repository UIN Sumatera Utara

This research is motivated by the curiosity of researchers regarding the role of PR in building communication with the internal public. The focus of the research is Internal because according to researchers, Internal Public Relations are often neglected by Public Relations because external affairs are more extensive and complicated.in addition, the concept o…

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REPOSITORY Umumindonesia2019

Peran Public Relations Dalam Internal Oganisasi Universitas Islam Negeri Sumatera Utara

Oskandar, Jon Fahmi · Repository UIN Sumatera Utara

Jon Fahmi Oskandar, 2019, The Role of Public Relations in Building Internal Public Communication at the Islamic University of North Sumatra, Jl. Willem Iskandar Medan Estate, Medan, " Minithesis of the Faculty of Social Sciences Islamic University of North Sumatra Medan" This research is motivated by the curiosity of researchers regarding the role of PR in …

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REPOSITORY PAIindonesia2018

Strategi Pemasaran Produk Pembiayaan Cicil Emas Pt. Bank Syariah Mandiri Kcp Marelan

Utami, Dini Sundari · Repository UIN Sumatera Utara

BSM Cicil Emas adalah fasilitas yang disediakan oleh Bank Syariah Mandiri untuk membantu nasabah membiayai pembelian atau kepemilikan emas berupa emas batangan dengan jangka waktu 1 sampai 5 tahun dengan cara mencicil. Produk ini sangat menguntungkan bagi masyarakat yang menginginkan investasi. Strategi pemasaran adalah desain, implementasi, dan kontrol renc…

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REPOSITORY Umumindonesia2023

PERAN DINAS PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK KOTA BEKASI DALAM MEMENUHI KOTA LAYAK ANAK DI KOTA BEKASI

Susianti, Eka Putri · Universitas Islam 45 / UM Indonesia

Cases of child violence are still a serious problem in Indonesia. In an effort to maximize child protection, the Indonesian Government, through the Ministry of Women's Empowerment and Child Protection, is implementing the Child Friendly City (KLA) program. According to PPPA Ministerial Regulation Number 12 of 2022, KLA is a district or city that has …

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REPOSITORY Umumindonesia2023

PERAN DINAS PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK KOTA BEKASI DALAM MEMENUHI KOTA LAYAK ANAK DI KOTA BEKASI

Susianti, Eka Putri · Universitas Islam 45 / UM Indonesia

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REPOSITORY Umumindonesia2022

STRATEGI KOMUNIKASI LEMBAGA BIMBINGAN BELAJAR WIDYS DALAM MENSOSIALISASIKAN UNTUK MENARIK MINAT CALON SISWA DI KOTA PEKANBARU

SAVIRA, - · UIN Sultan Syarif Kasim Riau

ABSTRAK Nama : Savira Prodi : Ilmu Komunikasi Judul : Strategi Komunikasi Lembaga Bimbingan Belajar Widys Dalam Mensosialisasikan Untuk Menarik Minat Calon Siswa di Kota Pekanbaru Adanya permasalahan dalam memahami pelajaran di sekolah sehingga membuat siswa membutuhkan alternatif lain untuk belajar. Salah satu cara agar siswa mendapatkan tambahan ilmu d…

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REPOSITORY Umumindonesia2022

Pengaruh Citra Merek, Harga, Dan Iklan Televisi Terhadap Keputusan Pembelian MIe Instan Sehat Lemonilo Pada Mahasiswa Fakultas Ekonomi Universitas Islam "45" Bekasi

Nurlela, Farah · Universitas Islam 45 / UM Indonesia

ABSTRACT This study was to determine the effect of brand image, price, and television advertising on the purchase decision of Lemonilo Noodles for Unisma Economics faculty students. The research method used in this research is a quantitative description, the sample of this research is 100 respondents. Data collection techniques were carried out by mea…

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REPOSITORY Umuminternational2015

Rethinking Biblical Literacy

Anonim · White Rose Research Online

What do people know about the Bible, and how much do they know? The media often discusses the worrying 'decline' in biblical literacy, but what does this really mean, and how can we measure this assumed 'decline'? How can we go about teaching 'biblical literacy', and about teaching teachers how to teach it? Rethinking Biblical Literacy explores the questi…

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REPOSITORY Umumindonesia

Kemampuan dan Ketrampilan Mahasiswa Bidang TV Commercial ,Broacast dan Multimedia di PT.Mataram Surya Visi Yogyakarta

W.Suardana, M.Pd. · Universitas Negeri Yogyakarta

Abstrak Tujuan dari program kegiatan magang kewirausahaan ini adalah untuk memberikan bekal pengalaman praktis berupa pengatahuan, keterampilan, serta motivasi dan sikap, kepada mahasiswa magang secara objektif, berkaitan dengan kinerja dalam bidang TV Commercial ,Broacast dan Multimedia, lebih jauh lagi mahasiswa magang mampu menciptakan wirausaha baru sete…

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REPOSITORY Umumindonesia2023

Strategi Komunikasi Pemasaran Ayam Bakar Wanaraja

Hayat, Nuril · Universitas Islam 45 / UM Indonesia

Ayam Bakar Wanaraja is a place to eat in the Bekasi area, the many places to eat that have grilled chicken menus in various places make Ayam Bakar Wanaraja have a marketing strategy that is used to increase sales. In marketing communications, not only marketing products, it is necessary to have an appropriate strategy, because marketing communication…

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REPOSITORY Umumindonesia2019

STRATEGI KREATIF DALAM PRODUKSI IKLAN KOMERSIAL DI RADIO GRESS 105,8 FM PEKANBARU

MUHAMMAD ILHAM · UIN Sultan Syarif Kasim Riau

ABSTRAK Nama : Muhammad Ilham NIM: : 11443104454 Judul : Strategi Kreatif dalam Produksi Iklan Komersial di Radio Gress 105,8 FM Pekanbaru Iklan mempunyai kedudukan yang penting dalam suatu media massa salah satunya seperti radio. Iklan yang didengarkan di radio harus menarik dan bagus agar pendengar tertarik mendengar iklan tersebut dan kli…

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REPOSITORY Umumindonesia2018

Translation Agency Project As A Strategy In Teaching Translation Theory

Kembaren, Farida Repelita Waty; Muchtar, Muhizar · Repository UIN Sumatera Utara

The practice of teaching translation was often done by discussing translation theories and translating texts in the classroom. However, the problem is students also need to have a real-life experience as professional translators that will be useful for them in the future. This paper presents the findings of a research study conducted in a translation class o…

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JOURNAL Umuminternational2026

Mapping media literacy assessment: A systematic review to connect the dots

Lara Azar; Casey Frechette; Hafsa Zia; Joy Amulya · DOAJ Open Access Articles

The goal of this study was to address persistent challenges in assessing media literacy by reviewing assessments developed between 2011 and 2020. We combined landscape analysis, research synthesis, and grounded theory to select assessments, identify key attributes, iteratively code, analyze, and create an integrated synthesis of approaches to media literacy …

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