Strategi Komunikasi Pemasaran Ayam Bakar Wanaraja

Abstrak / Ringkasan

Ayam Bakar Wanaraja is a place to eat in the Bekasi area, the many places to eat
that have grilled chicken menus in various places make Ayam Bakar Wanaraja have
a marketing strategy that is used to increase sales. In marketing communications,
not only marketing products, it is necessary to have an appropriate strategy,
because marketing communication strategies are the key to a company's success in
attracting interest and increasing the number of customers. Ayam Bakar Wanaraja
applies marketing communications as a strategy in communicating and marketing
its products. The purpose of this research is to find out the marketing
communication strategy used by Ayam Bakar Wanaraja. Researchers use
qualitative research methods. By collecting data through observation, interviews,
and documentation. Then in this study using marketing communication mix theory.
. The results of this study are marketing communications as a marketing
communication strategy for Ayam Bakar Wanaraja such as advertising, sales
promotions, public relations, personal selling, direct selling using online media
such as whatsapp messanger and instagram story, Sales promotion by holding price
discounts, price packages, direct marketing marketing their products on social
media, inviting customers to come to stalls, besides that with worth of mouth which
is done by using the power of personal recommendations from relatives and closest
people such as the owner as well as establishing good relations with internal and
external communities such as holding gatherings with employees and owners

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