PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PELAYANAN TERHADAP LOYALITAS MITRA ICE CREAM AICE PT. ARTHA UTAMA GEMILANG FOOD (PT. AUGF) TAMBUN UTARA 2
Pribadi, Pintho Pandu · Universitas Islam 45 / UM Indonesia
The purpose of this study was to determine the effect of Customer Relationship Management and Service Quality on AICE Ice Cream Partner Loyalty at PT. Artha Utama Gemilang Food (PT. AUGF) North Tambun 2 The research method used is descriptive with a quantitative approach. The data used is primary data which is done by distributing questionnaires. Analysis us…