Pengaruh Citra Merek, Harga, Dan Iklan Televisi Terhadap Keputusan Pembelian MIe Instan Sehat Lemonilo Pada Mahasiswa Fakultas Ekonomi Universitas Islam "45" Bekasi
Nurlela, Farah · Universitas Islam 45 / UM Indonesia
ABSTRACT This study was to determine the effect of brand image, price, and television advertising on the purchase decision of Lemonilo Noodles for Unisma Economics faculty students. The research method used in this research is a quantitative description, the sample of this research is 100 respondents. Data collection techniques were carried out by mea…