STRATEGI PEMASARAN PRODUK PEMBIAYAAN KEPEMILIKAN EMAS di BANK SYARIAH INDONESIA
Harahap, Ferda Yani · Universitas Islam 45 / UM Indonesia
This study aims to determine and analyze the marketing strategy of gold ownership financing products at BSI KC Bekasi Summarecon. The approach used in this study is a descriptive qualitative approach. In addition to being analyzed qualitatively descriptively, the author also uses SWOT analysis with IFAS and EFAS matrices. SWOT analysis is a way to identify v…