JOURNAL Umuminternational2013

School-based Smoking Prevention with Media Literacy: A Pilot Study

Melinda C. Bier; Spring J. Schmidt; David Shields; Lara Zwarun; Stephen Sherblom; Brian Primack; Cynthia Pulley; Billy Rucker · DOAJ Open Access Articles

Abstrak / Ringkasan

<p>School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students’ smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention.</p>

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