Pengaruh Harga, Kualitas Pelayanan dan Promosi Grab Bike Terhadap Kepuasan Pelanggan di Kota Bekasi

Abstrak / Ringkasan

The purpose of this research is to determine the influence of price, service quality and Grab
Bike promotion on customer satisfaction in Bekasi City. This research method uses a quantitative
approach. The population used in this research are customers who have used the Grab Bike
transportation service in Bekasi City more than once. The sampling technique used in this research
used purposive sampling with a sample size of 100 respondents. The primary data in this research is
by distributing questionnaires to customers who have used the Grab bike transportation service, then
processing it using the Statistical Product and Service Solutions (SPSS) program version 24. The
results of this research show that price has a positive and significant effect on customer satisfaction
(B? = 0.260; t count 3.126; sig 0.002). Service quality has no effect on customer satisfaction (B? =
0.013; t count 0.213 sig 0.823). Promotion has a positive and significant effect on customer
satisfaction (B3 = 0.286; t count 3.501; sig 0.001). Obtained Fcount of 28.306 sig 0.000 where 46.9%
of Grab Bike customer satisfaction is influenced by price, service quality and promotion variables
while the rest is influenced by factors not examined in the research.

Keywords: Price, Quality of Service, Promotion and Customer Satisfaction.

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