ANALISIS PENGARUH KUALITAS PEMBIAYAAN TERHADAP MINAT NASABAH GRIYA IB HASANAH

Abstrak / Ringkasan

Financing Quality is the risk associated with the condition of the bank and customer compliance with financing obligations to pay yields, repay, and return financing to the bank determines the quality of bank financing. The method used is multiple linear regression research (quantitative), in this study using an online questionnaire with a sample of 53 customers as a tool for analyzing data. By carrying out research instruments using validity tests, reliability tests, multiple regression tests, classical assumption tests, hypothesis testing (f test and t test) and the coefficient of determination (r)..

The results of this study stated that the simultaneous test, namely price, service 7 promotions significantly positively affected Griya Ib Hasanah customer interest (H1) was accepted, Price, namely the second hypothesis (H2) was rejected, did not significantly affect Griya Ib Hasanah customer interest taken from SPSS data 26. The third hypothesis (H3), namely service received, significantly affects the interest of Griya IB Hasanah customers, and finally, the promotion of the fourth hypothesis (H4) is accepted, significantly influencing the interest of Griya Ib Hasanah customers, which in the statistical test Prob is 0.038 < ? = 0.05.

Keywords: Customer Interest, Financing Quality, Sharia Banks, KPR

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