REPOSITORY Umumindonesia2023

Pengaruh Halal Certification Dan Halal Awareness Terhadap Keputusan Pembelian Produk Ice Cream Mixue (Studi Kasus Mahasiswa Muslim Universitas Islam 45 Bekasi)

Nurrahmah, Afnantia Jihan · Universitas Islam 45 / UM Indonesia

Abstrak / Ringkasan

Before having the halal certification, Mixue's consumer spending interest had experienced a decline. The aim of this study was to determine the effect of Halal Certification and Halal Awareness on the decision to purchase Mixue Products among Muslim Students at the Islamic University "45" Bekasi.
The research method used is a quantitative descriptive method. The population of this study were students of Islamic University "45" Bekasi, totaling 7568 students. The sampling technique used was purposive sampling technique so that the research sample totaled 100 respondents. Data collection
techniques were carried out by interviewing and distributing questionnaires through the Google form. For data analysis using statistical tests and calculations using multiple regression analysis which is calculated using SPSS version 25.0. Based on the answers to the questionnaires that have been processed by SPSS, the results of this study indicate that halal certification and halal awareness have an influence on the decision to purchase Mixue ice cream products among Muslim students at the Islamic University "45" Bekasi.

Pengaruh Halal Certification Dan Halal Awareness Terhadap Keputusan Pembelian Produk Ice Cream Mixue (Studi Kasus Mahasiswa Muslim Universitas Islam 45 Bekasi)

Abstrak / Ringkasan

Topik Terkait

Sitasi

Referensi Serupa

Students’ Trends in Islamic Communication Postgraduate in 2010-2016 State Islamic University of North Sumatera (UINSU)

Students’ Trends in Islamic Communication Postgraduate in 2010-2016 State Islamic University of North Sumatera (UINSU)

Consumer Religiosity Based on Islamic Perspective: Comparison between Muslim Students at Public University and Islamic University in Pekanbaru City

English Magister Students’ Perception on the Use of Online Learning Platform during Covid-19 Pandemic at State Islamic University of Sultan Syarif Kasim

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THE CORRELATION BETWEEN STUDENTS’ PAST TENSE MASTERY AND THEIR ABILITY IN TRANSLATING NARRATIVE TEXT OF THE 4TH SEMESTER AT ENGLISH EDUCATION DEPARTMENT OF STATE ISLAMIC UNIVERSITY OF SULTAN SYARIF KASIM RIAU

STUDENTS’ PERCEPTION OF SPEAKERS’ ACCENT ON LISTENING COMPREHENSION AT DEPARTMENT OF ENGLISH EDUCATION OF STATE ISLAMIC UNIVERSITY OF SULTAN SYARIF KASIM RIAU

STUDENTS’ WRITING IN ARGUMENTATIVE ESSAY AT THIRD SEMESTER OF STATE ISLAMIC UNIVERSITY OF SULTAN SYARIF KASIM RIAU

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Literatur Lain dari Universitas Islam 45 / UM Indonesia

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Literatur Terbaru yang Relevan

Students’ Trends in Islamic Communication Postgraduate in 2010-2016 State Islamic University of North Sumatera (UINSU)

Students’ Trends in Islamic Communication Postgraduate in 2010-2016 State Islamic University of North Sumatera (UINSU)

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