Pengaruh Halal Certification Dan Halal Awareness Terhadap Keputusan Pembelian Produk Ice Cream Mixue (Studi Kasus Mahasiswa Muslim Universitas Islam 45 Bekasi)
Nurrahmah, Afnantia Jihan · Universitas Islam 45 / UM Indonesia
Before having the halal certification, Mixue's consumer spending interest had experienced a decline. The aim of this study was to determine the effect of Halal Certification and Halal Awareness on the decision to purchase Mixue Products among Muslim Students at the Islamic University "45" Bekasi. The research method used is a quantitative descriptive metho…
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