Pengaruh Electronic Word Of Mouth (E-wom) dan Brand Image terhadap Repurchase Intention produk MS Glow pada Mahasiswa Unisma Bekasi
Zahirah, Afifah · Universitas Islam 45 / UM Indonesia
This study aims to determine the influence of Electronic Word Of Mouth (E-wom) and Brand Image on the Repurchase Intention of MS Glow Products in Unisma Bekasi Students. This research is a quantitative descriptive research. The population in this study is active students of UNISMA Management study program S-1 odd semester 2022 who have purchased MS Glow pro…