PENGARUH BRAND AMBASSADDOR DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA MARKETPLACE BUKALAPAK
Puspitasari, Afriza Dian · Universitas Islam 45 / UM Indonesia
This research aims to determine the influence of Brand Ambassador, Brand Awareness on purchasing decisions. The research method used is quantitative research using a quantitative descriptive approach. The population in this research is all people in Bekasi City who have made purchase transactions on the Bukalapak application at least three times, with …