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Shanedra D Nowell · DOAJ Open Access Articles
This essay explores ways television commercials can teach both media literacy skills and social studies content knowledge. Because of their brevity and concise messages, commercials offer teachers a wide assortment of engaging, content focused lesson topics that can be used to introduce new ideas, as writing or discussion prompts to further explore concepts,…
Sazali, Hasan; Batubara, Chuzaimah; Nurasiah, Nurasiah · Repository UIN Sumatera Utara
Religious counselors have an important role in religious development in Indonesia, as well as in Yogyakarta. Religious counselors in Yogyakarta are currently dominated by male. As a result, there are many inappropriate religious counseling materials given on the context of women in the dimensions of life. The same matter applies to the number of congregation…
Daniel Bergan; Heysung Lee · DOAJ Open Access Articles
Increased fear and threat toward terrorism in the current American society is largely due to vivid news coverages, as explained by cultivation theory and mean world syndrome. Media literacy has potential to reduce this perception of fear and threat, such as people high on media literacy will be less likely to be affected by terror news. We focus on represent…
Kevin J Pearce; Stanley Baran · DOAJ Open Access Articles
In the United States, children are exposed to literally hundreds of thousands of television commercials a year and virtually every aspect of kids’ lives are replete with commercial messages. The negative effects of this exposure are well documented. Yet, there remains very little regulation or limit on advertising to children beyond that which exists for adu…
Erin Murrock; Joy Amulya; Mehri Druckman; Tetiana Liubyva · DOAJ Open Access Articles
From 2015-2016, IREX implemented a media literacy training program called Learn to Discern (L2D) that trained Ukrainian citizens to critically analyze news media messages and identify misinformation. In 2017, IREX conducted a quasi-experimental impact evaluation of news literacy skills, knowledge, and behavior using a stratified random sample of L2D particip…
Renee Hobbs; Christian Seyferth-Zapf; Silke Grafe · DOAJ Open Access Articles
With the rise of so-called fake news as a global phenomenon, interest in propaganda analysis has advanced along with the recognition of the fundamentally social process of interpretation. In this essay, we explore the use of cross-national dialogue among German and American undergraduate students who are seeking to better understand how media messages are in…
Evelyn M Ramsey · DOAJ Open Access Articles
V Various authors make excellent suggestions about the inclusion of public address, civility critical communication pedagogy and social justice into the basic course in communication studies. Media literacy pedagogy encourages students to actively and critically consider the messages they send and receive, critically assess all forms of communication, be enc…
Elia M Powers; Beth Haller · DOAJ Open Access Articles
This study examines representation of disabilities by conducting a qualitative content analysis of how 41 journalism/mass communication textbooks frame the ideal standards of verbal communication for media professionals. Textbooks are integral to students’ understanding of professional norms and may influence career decisions. Results show that textbooks rar…
Emily K Vraga; Melissa Tully; John E Kotcher; Anne-Bennett Smithson; Melissa Broeckelman-Post · DOAJ Open Access Articles
Measuring news media literacy is important in order for it to thrive in a variety of educational and civic contexts. This research builds on existing measures of news media literacy and two new scales are presented that measure self-perceived media literacy (SPML) and perceptions of the value of media literacy (VML). Research with a larger sample of college …
Mia Moody-Ramirez; Lakia M Scott · DOAJ Open Access Articles
Using a feminist lens and a constructivist approach as the theoretical framework, we used rap lyrics and videos to help college students explore mass media’s representation of the “independent” Black woman and the concept of “independence” in general. Students must be able to formulate their own concept of independence to counteract the messages and stereoty…
Jennifer Fleming · DOAJ Open Access Articles
An analytic matrix comprised of multiple media literacy teaching and learning principles is conceptualized to examine a model of news literacy developed by journalism educators at Stony Brook University. The multidimensional analysis indicates that news literacy instructors focus on teaching students how to question and assess the veracity of news texts, and…
Deborah L. Begoray; Elizabeth M Banister; Joan Wharf Higgins; Robin Wilmot · DOAJ Open Access Articles
This article presents qualitative research on young adolescents’ abilities in communicating and evaluating health messages in advertising especially how they understand and create gendered identities. A group of grade 6-8 students learned about media techniques and movie making. In groups divided by gender, they created iMovie advertisements for health activ…
Laurel Puchner; Linda Markowitz; Mark Hedley · DOAJ Open Access Articles
This study examined the effectiveness of the implementation of a small-scale critical media literacy curriculum unit focused on gender stereotypes, especially as they pertain to occupations. The research question was whether students exposed to the critical media literacy (CML) curriculum were more likely than students not exposed to believe: that women expe…
Tracy Marie Scull; Christina V Malik; Janis Beth Kupersmidt · DOAJ Open Access Articles
As states are moving toward comprehensive sexual health education, educators require engaging and effective curricula. This pre-post study (N=64) examined the feasibility of a comprehensive, media literacy education program for influencing adolescents’ sexual health and media literacy outcomes. After the program, participants were more likely to have the int…
Hans Martens · DOAJ Open Access Articles
This article synthesizes a large subset of the academic literature on media literacy education. It first argues that media literacy is mostly defined in terms of the knowledge and skills individuals need to analyze, evaluate, or produce media messages. These knowledge and skills mainly relate to four key facets of the mass media phenomenon, i.e. media indust…
Joan Wharf Higgins; Deborah Begoray · DOAJ Open Access Articles
In Canada, as elsewhere, there is considerable concern about adolescents’ health. Much of the blame is thought to lie in the social context for today’s adolescents and their interaction with and dependence on various media. Yet, it is not clear whether and how adolescents learn to engage critically with media messages about health. Emerging from the authors’…
Seth Ashley; Grace Lyden; Devon Fasbinder · DOAJ Open Access Articles
Critical media literacy demands understanding of the deeper meanings of media messages. Using a grounded theory approach, this study analyzed responses by first-year college students not currently enrolled in formal media literacy education to three types of video messages: an advertisement, a public relations message, and a news report. Students did not exh…