A Multi-Dimensional Approach to Measuring News Media Literacy
Emily K Vraga; Melissa Tully; John E Kotcher; Anne-Bennett Smithson; Melissa Broeckelman-Post · DOAJ Open Access Articles
Abstrak / Ringkasan
<p>Measuring news media literacy is important in order for it to thrive in a variety of educational and civic contexts. This research builds on existing measures of news media literacy and two new scales are presented that measure self-perceived media literacy (SPML) and perceptions of the value of media literacy (VML). Research with a larger sample of college undergraduate students and a smaller sample of adults enabled the validation of these measures. Results confirm the value of conceptualizing news media literacy using the theoretical subcomponents of authors & audiences, messages & meaning, and representation & realities. The VML scale, in particular, proved especially consequential in predicting knowledge about and attitudes towards the media. </p>
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