Pengaruh Harga, Kemudahan Penggunaan dan Kualitas Pelayanan terhadap Keputusan Pembelian pada E-commerce Tiktokshop (Studi Kasus pada Konsumen Tiktokshop di Desa Lambang Jaya Bekasi)
Komariah, Kokom · Universitas Islam 45 / UM Indonesia
This study aims to determine the effect of price, convenience use and quality of service on purchasing decisions in e-commerce Tiktokshop. The research method used in this study is method quantitative, the data used are primary data, namely data and information obtained directly or online through a filled out questionnaire using Google forms for Tiktoks…