Pengaruh Citra Merek, Promosi, dan Kualitas Produk terhadap Minat Beli Konsumen Umyas Boutique
Rifanka, Sheila Zoya · Universitas Islam 45 / UM Indonesia
The purpose of this study was to determine the effect of brand image on purchase intention, the effect of promotion on purchase intention, the effect of product quality on purchase intention and the influence of the three variables of brand image, promotion, and product quality on purchase intention of Umyas Boutique consumers. The research method used by t…