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58 referensi ditemukan
REPOSITORY Umumindonesia2016

THE IMPACT OF DRUGSTORE MAKEUP PRODUCT REVIEWS BY BEAUTY VLOGGER ON YOUTUBE TOWARDS PURCHASE INTENTION BY UNDERGRADUATE STUDENTS IN INDONESIA

Ananda, Azka Faranisa; Wandebori, Harimukti · Universitas Negeri Yogyakarta

In this era, digital platforms play a very significant role in influencing consumer preference and attitude. Content creators on digital platforms such as YouTube are becoming aspirational figures that have strong influence in the minds of the consumers. This paper is aimed to determine the impact of drugstore makeup product reviews by beauty vloggers on You…

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REPOSITORY Umumindonesia2014

ASSESSMENT OF TOFU CARBON FOOTPRINT IN BANYUMAS, INDONESIA - TOWARDS ‘GREENER’ TOFU

Sidharta, Sahirman; Ardiansyah, Ardiansyah · Universitas Negeri Yogyakarta

Tofu is famous as an alternate protein source. Comparing to Beef and Chicken based products; Tofu is indeed one of those promising foods which using less energy. Nevertheless it takes a lot of energy to turn fresh soy beans into tofu. It includes energy used for draining, grinding, cooking, extracting the soymilk, pressing the curd, cutting and …

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JOURNAL Umuminternational2026

Omnichannel, ZMOT, and Virtual try-on: Perceived behavioral control in purchase decision

Desak Made Febri Purnama Sari; Ida Ayu Oka Martini; Made Ermawan Yoga Antara; Ni Wayan Kerni Sinthya Dewi · DOAJ Open Access Articles

The cosmetics industry is proliferating, triggered by the recognition of the significance of caring for appearance. This study uses the Theory of Planned Behavior (TPB) approach to examine how consumers of cosmetics in Bali view their behavioral control over the virtual try-on function, and how ZMOT (zero moment of truth) from omnichannel influences their pu…

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JOURNAL Umuminternational2025

Beyond the episode: A case for serial literacy in EFL education classrooms

Julie Intveen; Tim Illigens · DOAJ Open Access Articles

Serial storytelling, characterized by its interplay of vertical (episodic) and horizontal (long-form) narrative structures, offers a unique opportunity for media literacy in English as a Foreign Language (EFL) education. This paper argues for the development of a serial literacy framework, a concept that expands traditional film literacy models to accommodat…

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JOURNAL Umuminternational2024

“I had not really considered this at all”: Preservice teachers critique media creators using Five Key Questions

Johnny Allred; Lauren McClanahan · DOAJ Open Access Articles

We have a responsibility, now more than ever, to develop media literacy skills and to help the younger generation develop them as well. This essay tells the story of how two teacher educators invited their preservice teachers to use the Center for Media Literacy’s (2009) Five Key Questions to critically analyze and reflect on the media and messages they inte…

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JOURNAL PGMIinternational2023

Elementary school students’ information literacy: Instructional design and evaluation of a pilot training focused on misinformation

Benedikt Artmann; Christian Scheibenzuber; Nicolae Nistor · DOAJ Open Access Articles

Online news literacy training has been so far insufficiently conducted and evaluated, and even less so with younger news consumers. Against the backdrop of online news cognitive processing, interventions against misinformation, and inquiry-based learning, we designed, conducted, and evaluated a pilot online news literacy training with 36 elementary school st…

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JOURNAL Umuminternational2021

Media literacy instruction in today’s classrooms: A study of teachers’ knowledge, confidence, and integration

Tracy A. McNelly; Jessica Harvey · DOAJ Open Access Articles

Teachers play a critical role in helping to ensure that students leave school with the skills needed to not only be critical consumers of media, but to also be thoughtful and knowledgeable producers of mediated messages. Despite the important role of teachers in media literacy education, we still know very little about teachers’ knowledge of and experiences …

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REPOSITORY PAIindonesia2020

Analisis loyalitas konsumen muslim terhadap Starbucks Coffee pasca dukungan Starbucks Coffee terhadap LGBT

Reza, Muhammad · Repository UIN Sumatera Utara

Starbucks as well as other companies require the loyalty of their customers to increase the quantity of sales. However, it seems that Starbucks does not really care about the loyalty of Muslim customers. This is evident from the Starbucks support campaign against LGBT which is clearly contrary to the teachings of Islam . Because, if Muslims are loyal to Star…

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REPOSITORY Umumindonesia2020

Tinjauan ekonomi islam terhadap bisnis salon muslimah Kota Medan

Razali, Zahrina · Repository UIN Sumatera Utara

Muslimah salon means a beauty salon business which is run according to the elements of Islamic business. Not only the label but also the application and practice must also be based on Islamic teachings. This study is entitled An overview of the Islamic economy of the Muslim salon business in Medan. The purpose of this study is to explain how the Muslim s…

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REPOSITORY Umumindonesia2020

The Perception of UINSU Students towards GO-JEK Online Transportation Services

Azhar, Anang Anas; Nasution, Tri Ayu Andani · Repository UIN Sumatera Utara

This study aims to determine the perception of Communication Science students of State Islamic University of North Sumatera (UINSU) Medan regarding the quality of services that are owned by GO-JEK Online. The theoretical framework used is new media theory, perception and service quality. This type of research uses methods descriptive quantitative research. T…

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JOURNAL Umuminternational2019

Media Literacy and American Education: An Exploration with Détournement

Seth D French; Jacob Campbell · DOAJ Open Access Articles

Many competing voices are speaking about the state of American education and how it should be reformed in the best interest of students. Topics such as teachers unions, charter schools, and standardized tests are at the center of many of these discussions. How do we decipher what to believe amid such conflicting perspectives concerning these topics and other…

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REPOSITORY Umumindonesia2019

Pengaruh Bukti Fisik, Keandalan, Jaminan, Daya Tanggap dan Empati Terhadap Kepuasan Konsumen pada Minimarket 212 di Kota Medan

Dayu, Wulan · Repository UIN Sumatera Utara

Minimarket 212 (212 Mart) as a company in the retail field with the concept of Islamic sharia, of course provide excellent service quality to provide satisfaction to customers it. However, from previous observations at several outlets at Minimarket 212 (212 Mart), it can be seen that only a few consumers shop at Minimarket 212 (212 Mart) in Medan and surroun…

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JOURNAL Umuminternational2018

Exploring Echo-Systems: How Algorithms Shape Immersive Media Environments

James N. Cohen · DOAJ Open Access Articles

In the lead up to the 2016 election, fake news often “outperformed” actual news in users’ social media feeds (Silverman, 2016). This paper attempts to analyze the process in which fake news proliferates social networking sites and presents a method of understanding and articulating ways in which personalized feeds are shaped by algorithm-based user feedback.…

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JOURNAL Umuminternational2017

Access Denied: Ending the Exclusion of Disabled Students From Media Production Courses in Higher Education

Jayne Cubbage · DOAJ Open Access Articles

As the acceptance of media literacy increases among educators, media producers and consumers, one group is often missing from the dialogue—persons with disabilities. This absence is witnessed in the marginalized media depictions of the disabled. To gain entry into the media professions, some form of higher education is required. Using muted group theory as a…

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REPOSITORY PAIindonesia2017

Etika dan manajemen bisnis islam (studi kasus di waroeng steak and shake cabang sm raja medan)

Ar-Rahmah, Rizka · Repository UIN Sumatera Utara

This study discusses Islamic Ethics and Business Management aims to determine the concept of Islamic business and business management concepts of Islam which was held in one of the branches of Waroeng Steak and Shake in SM Raja Medan. This restaurant uses the rules of the Qur'an and Hadith as the cornerstone of its business activities. The study was conducte…

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REPOSITORY Umumindonesia2016

Manajemen resiko bank Islam (penanganan pembiayaan bermasalah dalam produk pembiayaan pada PT. Bank Muamalat Indonesia cabang pembantu Panyabungan)

Jureid, Jureid · Repository UIN Sumatera Utara

Risk management is an important effort that must be done by each company, including Islamic banking, as an effort to minimize losses due to the risk. This study aims to identify and analyze how is the handling of financing problems, the application of risk management practices of Islamic bank, and the perception of consumers towards the handling of financing…

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JOURNAL Umuminternational2014

Teaching about Propaganda: An Examination of the Historical Roots of Media Literacy

Renee Hobbs; Sandra McGee · DOAJ Open Access Articles

Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced in the 1930…

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JOURNAL Umuminternational2013

Differentiating Between “The” Media and “Our” Media

Beau Beaudoin · DOAJ Open Access Articles

Today’s students are both consumers and producers in a participatory media culture of Facebook, YouTube and other online formats that bear both similarities and differences to traditional films, television and other professionally produced programming. This article describes the challenges of translating media education principles that were successfully util…

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