Differentiating Between “The” Media and “Our” Media

Abstrak / Ringkasan

Today’s students are both consumers and producers in a participatory media culture of Facebook, YouTube and
other online formats that bear both similarities and differences to traditional films, television and other professionally
produced programming. This article describes the challenges of translating media education principles
that were successfully utilized with broadcast media examples, to students’ personal images uploaded to and
created for UGC sites. Findings from a three year study that successfully employed professional media samples
are compared with anecdotal descriptions from a participatory media assignment created to update the Culture,
Race & Media, course through a website-based curriculum http://www.cultureraceandmedia.com. Readers are
encouraged to contemplate the critical implications of today’s new media and to question how to frame media
education relative to UGC and participatory media.

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