ANALISIS STRATEGI PEMASARAN PRODUK TABUNGAN HAJI DI MASA PANDEMI COVID-19 PADA BANK SYARIAH INDONESIA
Reza Zega, Akbar Ramdhan · Universitas Islam 45 / UM Indonesia
MARKETING STRATEGY ANALYSIS OF HAJJ SAVING PRODUCTS IN THE COVID-19 PANDEMIC AT BANK SYARIAH INDONESIA ABSTRACT This study aims to determine the marketing strategy for Hajj savings products during the Covid-19 pandemic at Bank Syariah Indonesia. The subject of this research is Bank Syariah Indonesia Tambun Branch Office. This type of research is qualita…