Implementasi Etika Pemasar Syariah pada PT. BPRS Patriot Bekasi

Abstrak / Ringkasan

Umar Marfu. 41182933180001. Implementastion of sharia marketer ethics in PT BPRS Patriot Bekasi. Sharia Banking Study Program. Islamic University "45" Bekasi. 1444 H/2022 A.D. 155 Pages
This study aims to describe the Implementastion of sharia marketer ethics in PT BPRS Patriot Bekasi regarding sharia marketer ethics.
Sharia marketing is a strategic business discipline that directs the process of creating offers and changing values from the initiator to its stakeholders, which in the whole process is in accordance with the contract and principles of business muamalah in Islam. The purpose of this study is to find out how the implementation of sharia marketers at PT. BPRS Patriot Bekasi.
This study uses a descriptive qualitative approach with the aim of systematically describing the research focus. The limitations of this study examine the ethics of sharia marketers. The subjects in this study were 5 informants. Data were collected by direct observation, interviews and documentation. The data analysis used is data reduction, data presentation and data withdrawal.
The results of this study stated that the marketers of PT. BPRS Patriot Bekasi in practice has implemented sharia marketing ethics well, shown by its inherent spiritual personality attitude, caring attitude towards its customers, providing what is shared rights without having to distinguish social class or religion, providing easy services for customers , always keep things with the trust, the information provided is appropriate, and stay away from fraudulent attitudes including bribery (riswah).
Keywords: Sharia, Marketer, Ethics.

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