Pengaruh Sales Promotion dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Toko Sparepart UPS Motor
Yunus, Mochammad Ali · Universitas Islam 45 / UM Indonesia
This research aims to determine the influence of Sales Promotion and Service Quality on Purchasing Decisions at UPS Motor Spare Parts Stores. The research method used in this research is quantitative descriptive, with the data used being primary and secondary data. The population of this research is consumers who have made transactions at UPS Motor stores. T…