HYBRID EVENT PT.NESTLE INDONESIA PADA PROGRAM LAUNCHING NEW PRODUCT NESCAFE ALA CAFÉ DIMASA PANDEMI
Ilyas, Muhamad · Universitas Islam 45 / UM Indonesia
Launching New Products is an event or events that are often carried out by PT. Nestle Indonesia every time it launches a new product by presenting many participants. Unlike the new product launched by Nescafe Ala Café in 2021, this product was launched during the Covid-19 pandemic, so that the event or events held were different from usual, where the event c…