Implementasi prinsip-prinsip komunikasi Islam oleh partai politik Islam untuk tujuan elektoral

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Dedi Sahputra Bin M.Idris Bin Yahya. NIM.94311040252. The Implementation Of The
Principles of Islamic Communication By Islamic Political Party For The Purpose of Electoral:
Study of Prosperous Justice Party (PKS), And United Development Party (PPP) In An Election
The Legislature In North Sumatra Year 2014.
Islamic political party is a political party that uses Islamic principles as a basis, which means that
based on the principles of Islam in political activities. On the other hand, Islamic political party
also requires a constituent purchase to be able to survive and be great in democracy climate. In
the general election campaign in the legislative election, the purpose of electoral of Prosperous
Justice Party (PKS) and United Development Party (PPP) the more raised in several models
socialization and campaign.
The research aims to understand the principle of Islam that in this case concluded in six of the
principles of the Islamic communication, implemented by the islamic political party which is
PKS and PPP in the electoral campaign for the purpose of electoral. This research examines two
big campaigns which applied by both party in the Gajahmada Park Medan (PKS) and in the
Kebun Lada Park Binjai (PPP). This study using attribution theory that trying to understand why
do people do something with the attribute of being cause a behavior. In addition to a verbal of the
campaign sessions, also examined various the attribution accompanying the campaign, such
campaign themes, commitment to time, commitment for the environment cleansing, commitment
to prohibit campaign for children, commitment to prayer time, and a form of entertainment. The
research also interviewed each of the two elite PKS and PPP as well as two people academics. To
give a more complete picture about the attribution campaign of the Islamic political party,
researched also the relation with the mass media through the analysis of media content analysis
who take a sample of two mainstream media in north Sumatera that is Waspada daily and Analisa
daily.
The results of research shows PKS is a Islamic political party that communication implements
the principles of Islam in a campaign for the electoral purpose is not thorough, by applying one
principle and leave the principle of the other. Both the attribution of campaign, as well as the
understanding of its elite, the implementation of the campaign, and political strategies are
incomplete, referring to the Islamic principles of communication. While the PPP is Islamic
political party that ignores Islamic principles of understanding, the implementation, and strategy.
The attribution that shown by PPP in his political campaign also did not show the party is as
political parties if Islam that implements the principles communication of Islam.

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