Islamic communication planning in improving the quality of education services

Abstrak / Ringkasan

There are some problems found in this research such as: how the Islamic communication planning in improving the quality of service in the system of Islamic education in the city of Medan. The purpose of this study is to describe the Islamic communication planning in improving the quality of Islamic educational institutions in Medan. This study is conducted test empirically, finds some facts and examines Islamic communication planning in Islamic education system scientifically, using the principles of Islamic communication and public Service theory.The method used is explanatory survey method, with quantitative approach. The population in this research are students and parents on educational institutions, Madrasah Aliyah Negeri, in Medan. In taking sampling, it uses purposive sampling techniques and cluster random sample, to calculate the sample size of the study populations using cross sectional. Data collection research uses questionnaires from respondents with a sample size of 384 respondents. In analyzing data, it uses simple regression analysis.Results of this research can be informed that there is an Islamic communication planning in improving the quality of services in Islamic educational institutions in the city of Medan. The new concept presented from the results of this research is "Islamic communication planning gives a great influence to the service quality at the Islamic education institution in the city of Medan.

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