Manajemen komunikasi dinas syariat Islam dalam menerapkan penampilan islami pada mahasiswa di perguruan tinggi negeri kota Banda Aeh

Abstrak / Ringkasan

The aims of research are; 1). Analyzing the communication management of Islamic Sharia Council (DSI); 2). Analyzing the implementation of DSI communication management; 3). Analyzing DSI communication management that is relevant in applying Islamic appearance to state University’s students, Banda Aceh. The reality of the realization of the application of Islamic appearance has not yet applied become a research background. The study was conducted using qualitative methods which is involving 2 people from DSI and 69 people from the students. The informant was determined purposively by considering the level of saturation and the ability to articulate his views on DSI communication management. The data obtained from in-depth interviews, documentation, and observation.
The results showed that, at the planning stage, there were 7 programs run by DSI, namely; Clothing Raids, Da’wah from the Mosque to the mosque, Da'wah to Boarding House, Da'wah to Coffee Shop, Public Da'wah, Da'wah trough Media, and Recitation of Tahsin on Wednesday. In the stages of organizing and implementing, DSI delegates urban preachers to fill the program. The controlling and evaluating is done by the Head of Council and the Head of Division. The seven programs that have been implemented have not been implemented optimally as stated in the planning theory, hierarchy effect models, and message logic theory. Students are still not familiar with the DSI programs, except the program of Clothing Raids. DSI communication management in implementing Islamic appearance needs to be updated to be relevant in term of Aceh context. DSI needs to consider the communicator, message, and media elements by adjusting the style and meeting the desired qualifications of the communicant.

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