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“marketers”

4 referensi ditemukan

REPOSITORY PAIindonesia2018

Consumer Religiosity Based on Islamic Perspective: Comparison between Muslim Students at Public University and Islamic University in Pekanbaru City

Julina, - · UIN Sultan Syarif Kasim Riau

This study aims to determine whether there are differences in the level of religiosity between students from public universities and Islamic universities. Religiosity is an important aspect to be examined in the field of consumer behavior considering religion is the most fundamental cultural factor that influences consumer choice of products and services…

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REPOSITORY PAIindonesia2022

Implementasi Etika Pemasar Syariah pada PT. BPRS Patriot Bekasi

Marfu, Umar · Universitas Islam 45 / UM Indonesia

Umar Marfu. 41182933180001. Implementastion of sharia marketer ethics in PT BPRS Patriot Bekasi. Sharia Banking Study Program. Islamic University "45" Bekasi. 1444 H/2022 A.D. 155 Pages This study aims to describe the Implementastion of sharia marketer ethics in PT BPRS Patriot Bekasi regarding sharia marketer ethics. Sharia marketing is a strategic busine…

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REPOSITORY Umumindonesia2012

Consumer Ethnocentrism and Attitude Toward Domestic Product in Pekanbaru

Julina, - · UIN Sultan Syarif Kasim Riau

The purpose of this research is to discover high school student ethnocentrism and their attitude toward domestic product. Identifying these factors are very important for marketers in design their marketing program. Based on consumer ethnocentrism questionnaire (CETSCALE) developed by Shimp and Sharma (1987), 17 questions were given to the student from on…

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JOURNAL Umuminternational2026

From social media engagement to tourist loyalty: Examining the roles of e-service quality and satisfaction

Dede Suleman; Mochammad Mukti Ali; Devy Sofyanty; Sabil Sabil; Puji Yuniarti; Zahra Zahra · DOAJ Open Access Articles

This study examines the impact of social media strategies and e-service quality on tourist satisfaction and loyalty, incorporating experience quality as a mediator and digital literacy as a moderator. Using Structural Equation Modeling-Partial Least Squares (SEM-PLS), the research analyzes data collected from 400 international tourists who engaged with digit…

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