Digital Media Management: Layanan Kepada Konsumen Di Era Digital

Abstrak / Ringkasan

Technological advances have made changes to the community's economy,
especially in the form of digital services in an application. The existence of digital
services that can be accessed via smartphones anytime and anywhere makes it
easier for consumers to make buying and selling transactions with MSME
businesses. The MSME players in Bekasi Regency who utilize digital technology to
support their businesses are MSMEs Kopi Rindu, Cendolan, Aigoo Food, Waroeng
Dikot and Zigaz Coffee House. This study aims to determine MSME services to
consumers in the digital era and the management of digital media by MSMEs. This
research uses descriptive qualitative research methods with data collection
techniques in the form of observation, in-depth interviews, and documentation. The
results of the study explain that the five MSME actors pay attention to the needs
and desires of consumers by determining the appropriate target. UMKM services
to consumers are carried out when consumers order to the location directly, order
via social media, and delivery service applications. MSME actors also manage
information related to their business through social media, delivery applications,
and receive criticism and suggestions through digital media. Payment using
electronic money is also provided by MSME players to facilitate consumers in the
digital era. The benefits of digital MSME ordering and payment services are that
buying and selling transactions become more practical and faster, minimize the risk
of theft, and ease of incoming funds.

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