Consumer Religiosity Based on Islamic Perspective: Comparison between Muslim Students at Public University and Islamic University in Pekanbaru City
Julina, - · UIN Sultan Syarif Kasim Riau
This study aims to determine whether there are differences in the level of religiosity between students from public universities and Islamic universities. Religiosity is an important aspect to be examined in the field of consumer behavior considering religion is the most fundamental cultural factor that influences consumer choice of products and services…