Interaction as Persuasion Act in Advertising Messages: Case of Nutritional Companies
KOFFI JULIEN KIROUA · DOAJ Open Access Articles
This paper, falling within the framework of discourse studies, explores people’s interaction in advertising discourse. Few research on people’s interaction in advertising messages has been conducted. This article integrates a qualitative approach analysis while basing on enunciation theory. Some advertisements downloaded from websites have been investigated.…