Business Model Design under Economic Uncertainty: Integrating Game Theory and Behavioral Economics in Strategic Decision-Making
Bahareh Naseri · DOAJ Open Access Articles
Purpose: This study aims to design a comprehensive model for developing business models under economic uncertainty, emphasizing game theory and behavioral economics in strategic decision-making.Methodology: A mixed-methods sequential-exploratory design was employed. In the qualitative phase, 24 semi-structured interviews were conducted with senior managers a…