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“ai-driven”

12 referensi ditemukan

JOURNAL Umuminternational2026

The impact of AI-driven social media marketing activities on gen z online purchase intention: The mediating role of perceived personalization and the moderating roles of privacy concern and AI trust

Mohammad Abuhashesh; Shafig Al-Haddad; Amer Badran; Abdel-Aziz Ahmad Sharabati · DOAJ Open Access Articles

This research paper explores the effect of AI-enabled social media marketing practices on the online buying intentions of Generation Z. The authors gathered 314 answers, with only 299 responses being usable for analysis. The research population includes Gen Z individuals who utilize social media. The research paper uses a quantitative, descriptive method and…

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JOURNAL Umuminternational2026

Integrating ICT and AI-driven Reflective Practice to Enhance EFL Teachers’ Language Assessment Literacy: A Comparative Study of Young and Adult-Learner Contexts

Mohammad Hossein Arefian; Rajab Esfandiari; Abbas Ali Zarei Mavini · DOAJ Open Access Articles

Language Assessment Literacy (LAL) is vital for effective instruction, but its development is often limited by institutional policies and a lack of contextualized professional development. Although information and communication technology (ICT) and Artificial Intelligence (AI) provide new avenues for nurturing reflective practice and fostering LAL, their inf…

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REPOSITORY Umuminternational2024

The Impact of Artificial Intelligence in Educational System

Bit, Dipanwita; Biswas, Souvik; Nag, Mrinmoy · Zenodo Open Repository

The way we teach and learn could be completely transformed by artificial intelligence (AI), which could make the process more efficient, personalized, and interesting. Artificial intelligence (AI) in education is the application of AI technologies, like natural language processing and machine learning, to improve the educational process. Through the use of a…

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JOURNAL Umuminternational2026

An AI-driven cybersecurity framework for smart solar energy systems intrusion detection and adaptive threat mitigation

Udit Mamodiya; Indra Kishor; Hastimal Jangid; Amer Alqutaesh; Hussein N. E. Edrees; Ghada Alradwan · DOAJ Open Access Articles

The rise of Internet of Things (IoT) technologies in smart solar energy systems has presented a serious cybersecurity issue, especially with the close interdependence between cyber infrastructure and physical functions. Traditional intrusion detection systems (IDS) are mainly based on the network level of abnormalities and do not consider the system level ef…

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JOURNAL Umuminternational2026

An AI-driven digital transformation model for empowering educational technology staff in private schools: The mediating role of technological readiness

Nesreen Bassam Fraid Fraihat · DOAJ Open Access Articles

This study examines the impact of AI Capability Integration, Digital Leadership, and Continuous Digital Training on the empowerment of Educational Technology (EdTech) staff in private schools, with particular emphasis on the mediating role of Technological Readiness. It investigates how AI-enabled systems, leadership support, and ongoing digital skill develo…

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JOURNAL Umuminternational2026

Prediction model of preeclampsia using single nucleotide polymorphism and machine learning methods: A population-based cohort study in Jordan

Shatha Awawdeh; Hasan Rawashdeh; Hanaa Fathi; Arar Al Tawil; Fatima Al-Shannaq; Esraa Henawi; Omar F. Khabour · DOAJ Open Access Articles

Preeclampsia is the most common medical disorder in pregnancy that is steadily increasing over time. Evidence indicates that early identification of women at high risk, followed by timely preventive interventions such as Aspirin and close surveillance, can significantly reduce disease incidence and severity, highlighting the importance of accurate early pred…

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JOURNAL PAIinternational2026

AI and data-driven supply chain integration: The role of network capabilities in sustainability reporting readiness

Abeer Tarawneh; Amro Alzghoul; Ahmad Ali · DOAJ Open Access Articles

The world supply chains are rapidly going digital and at the same time, there are growing demands of sustainability transparency and responsibility. The existing literature has mostly focused on the performance advantages of digital technologies, although it has paid relatively little attention to the fact that the latter help prepare sustainability reportin…

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JOURNAL Umuminternational2026

Adaptive threat intelligence models for protecting educational cloud infrastructures

Sai Kiran Arcot Ramesh; Viswa Bharath Kolla; Rahul Amte; Amir Alqataesh; Ghada Alradwan; Hussein N. E. Edrees · DOAJ Open Access Articles

The quick transfer of academic processes to cloud-based systems has increased the cyber-attack area of academic institutions significantly by introducing systemic weaknesses into the learning management systems (LMS), enterprise resource planning (ERP) tools, as well as databases housing student data. Traditional security controls, relying mostly on fixed si…

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JOURNAL Umuminternational2026

Exploring Xenoglossophobia Components and (Mal)Adaptive Coping Strategies from Iranian EFL Learners' Perspectives

Nazanin Ghiyasi Esfahani; Azizeh Chalak; Ehsan Rezvani · DOAJ Open Access Articles

EFL teachers have encountered learners with xenoglossophobia for many years. This establishes the urge to shed light on the components of this complication. This study elucidated the constituents of this language related anxiety and the subsequent (mal)adaptive coping strategies employed by Iranian EFL learners. A comprehensive Systematic Literature Review (…

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JOURNAL Umuminternational2026

Automated media: Challenges and opportunities for media literacy education

Arnaud Claes; Jerry Jacques; Antonin Descampe; Victor Wiard · DOAJ Open Access Articles

This paper offers a theoretical reflection on the evolving landscape of automated media, focusing on how automation and so-called Artificial Intelligence (AI) are reshaping traditional media-related practices and the competences required for media literacy. It examines how automated media technologies, such as recommendation algorithms and generative AI, mig…

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JOURNAL PAIinternational2026

Fostering responsible AI use in communication: An integrated approach to digital literacy education

Omer Keynan; Liron Mishkin Drezner; Yuval Gozansky · DOAJ Open Access Articles

The paper presents an innovative approach to teaching digital literacy to eighty-two B.A. communication students, focusing on artificial intelligence (AI). Over a semester, students developed proficiency in using AI tools for content creation while exploring their ethical implications. The course integrated practical skills with ethical considerations, provi…

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JOURNAL Umuminternational2026

Investigating the Role of Generative AI in Business Model Reinvention: A Conceptual Model for Technology-Driven Firms in Iran

Hamed Aramesh · DOAJ Open Access Articles

Purpose: This study aims to identify the drivers, dimensions, and outcomes of business model reinvention under the influence of generative artificial intelligence (GenAI) and to present a conceptual model for technology-driven firms in Iran.Methodology: Adopting a qualitative approach, this research employed thematic analysis. Data were collected through sem…

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