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578 referensi ditemukan

JOURNAL Umuminternational2026

The impact of AI-driven social media marketing activities on gen z online purchase intention: The mediating role of perceived personalization and the moderating roles of privacy concern and AI trust

Mohammad Abuhashesh; Shafig Al-Haddad; Amer Badran; Abdel-Aziz Ahmad Sharabati · DOAJ Open Access Articles

This research paper explores the effect of AI-enabled social media marketing practices on the online buying intentions of Generation Z. The authors gathered 314 answers, with only 299 responses being usable for analysis. The research population includes Gen Z individuals who utilize social media. The research paper uses a quantitative, descriptive method and…

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JOURNAL Umuminternational2026

Adaptive threat intelligence models for protecting educational cloud infrastructures

Sai Kiran Arcot Ramesh; Viswa Bharath Kolla; Rahul Amte; Amir Alqataesh; Ghada Alradwan; Hussein N. E. Edrees · DOAJ Open Access Articles

The quick transfer of academic processes to cloud-based systems has increased the cyber-attack area of academic institutions significantly by introducing systemic weaknesses into the learning management systems (LMS), enterprise resource planning (ERP) tools, as well as databases housing student data. Traditional security controls, relying mostly on fixed si…

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JOURNAL Umuminternational2026

A systematic investigation of the relationship between social media overuse, cognitive overload, and digital burnout among university students in the United Arab Emirates

Abdullah Mohammad Bani-Rshaid; Suad Abdalkareem Alwaely; Mervat Jaser Ahmad; Hamda Saeed Almazrouei; Ghubaisha Rashed Almansoori; Eiman Hasan Aldhuhoori; Alya Khamis Aldahmani · DOAJ Open Access Articles

This study investigates the impact of social media overuse, fear of missing out, and notification overload on digital burnout among university students in the United Arab Emirates, with a particular focus on the mediating role of cognitive overload. It examines how excessive social media engagement, psychological pressure to remain constantly connected, and …

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JOURNAL Umuminternational2026

An explainable fairness-aware deep learning framework for credit score classification on imbalanced financial data

Ali Al-Ataby; Waleed Al-Nuaimy · DOAJ Open Access Articles

Deep learning-based credit scoring systems face three interrelated challenges typically addressed in isolation: unavoidable class imbalance, model opacity, and demographic inequalities. This paper proposes the Explainable Fairness-Aware Deep Learning (EFADL) framework, which is a unified end-to-end pipeline designed to mitigate these risks simultaneously. Th…

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JOURNAL Umuminternational2026

Influence of Technology Acceptance Model (TAM) constructs on the effectiveness of mobile learning applications among university students

Roberto Lider Churampi-Cangalaya; Miguel Fernando Inga-Ávila; Jesus Ulloa Ninahuaman; Moises Jesus Calle Caceres; Zenon Manuel Lopez Robles; Luis Antonio Visurraga Camargo; Enrique Mendoza Caballero; Victor Oscar Moyano Mustto · DOAJ Open Access Articles

The research aimed to analyze the influence of the Technology Acceptance Model (TAM) on the learning effectiveness of higher education students in Tarma during the year 2025. It was conducted using a quantitative approach, explanatory level, non-experimental design, and cross-sectional study. The sample consisted of 253 students selected through stratified s…

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JOURNAL Umuminternational2026

Blockchain-based secure communication model for IoT solar tracking networks

Udit Mamodiya; Indra Kishor; Pellakuri Vidyullatha; Amer Alqutaesh; Hussein N. E. Edrees; Ghada Alradwan · DOAJ Open Access Articles

Solar tracking systems using IoTs are being implemented in efforts to enhance solar photovoltaic efficiency, but are susceptible to unsecure communications, data modification and low flexibility to changing environmental scenarios. Current solutions usually focus on either control optimization or communication security but not both resulting in sub optimal s…

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JOURNAL Umuminternational2026

From social media engagement to tourist loyalty: Examining the roles of e-service quality and satisfaction

Dede Suleman; Mochammad Mukti Ali; Devy Sofyanty; Sabil Sabil; Puji Yuniarti; Zahra Zahra · DOAJ Open Access Articles

This study examines the impact of social media strategies and e-service quality on tourist satisfaction and loyalty, incorporating experience quality as a mediator and digital literacy as a moderator. Using Structural Equation Modeling-Partial Least Squares (SEM-PLS), the research analyzes data collected from 400 international tourists who engaged with digit…

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JOURNAL Umuminternational2026

Analysis of the determining dimensions of IT governance in telecommunications companies under the COBIT 2019 framework: A structural model

Miguel Angel Chapoñán Adanaqué; Enoc Josias Salvador Escudero; Jhonny Ivan Millones Liza; Esteban Tocto Cano; Jesús Alfredo Apaza-Cáceres · DOAJ Open Access Articles

Telecommunications companies manage the digital backbone of the global economy; however, it remains unclear which dimensions of IT governance truly determine their operational success. Therefore, this study aimed to analyze the determining dimensions of IT governance in telecommunications companies operating under the COBIT 2019 framework. Using a quantitati…

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JOURNAL Umuminternational2026

Enhancing corporate quality information systems through data type mapping and information processing algorithms in the digital transformation era

Irmawati Irmawati; Muhammad Faisal · DOAJ Open Access Articles

Research on mapping data types and information processing algorithms in the era of digital transformation for corporate quality information systems is highly urgent in 2026. The era of digital transformation demands that companies transform data from a passive asset into a strategic asset to increase efficiency and competitive advantage. The purpose of this …

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JOURNAL Umuminternational2026

Enhanced hybrid residual learning framework for robust wind turbine power prediction using machine learning

Mohammad Y. Mhawiash; Bashar S. Khassawneh; Kamal Alieyan; Issa Alsmadi; Mohammad Bani Younes; Mohamed S. Sawah · DOAJ Open Access Articles

Wind turbine power generation for any nation is always a priority since its impact on power grids and imbalance the sustainability parameters. This research work captures the variation in wind resource variability by implementing advanced machine learning models for short-term power forecasting using SCADA data. Here, a fresh framework was developed to focus…

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JOURNAL Umuminternational2026

Real-time edge-to-cloud collaborative detection for mobile banking fraud

Himani Fnu; Harshendra Gite; Virendra Singh Chawra; Rommel AlAli; Ashraf M. Zaher; Shoeb Saleh · DOAJ Open Access Articles

Mobile banking has been experiencing unsustainable growth in the last ten years, as the volume of digital payments worldwide is currently more than USD 8.49 trillion and is estimated to be more than USD 20 trillion by 2026. At the same time, fraudulent attacks have been directed toward mobile banking platforms to a significant extent, causing losses amountin…

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JOURNAL Umuminternational2026

Explainable AI models for short-term renewable energy forecasting under uncertainty

Udit Mamodiya; Indra Kishor; Pankaj Mudholkar; Amer Alqutaesh; Hussein Edrees; Ghada Alradwan · DOAJ Open Access Articles

Reliable short-term PV forecasting is essential to ensure the reliability of energy management based on renewable sources, but the lack of interpretability of deep learning models and the environmental uncertainty still prevent their operation. In this research, an uncertainty-aware transformer framework is proposed which is explainable when forecasting the …

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JOURNAL Umuminternational2026

A hybrid machine learning framework for optimized MSME classification and knowledge discovery in smart village systems

Eneng Tita Tosida; Ajiz Abdul Majid; Irma Anggraeni; Jumadil Saputra; Muhamad Deni Johansyah · DOAJ Open Access Articles

Micro, Small, and Medium Enterprises (MSMEs) are a vital component of local economic growth, making significant contributions to advancing Smart Village and Smart Economy programs. The classification and distribution processes to support MSMEs across numerous locations continue to be manual, subjective, and inefficient. This study employs a hybrid data minin…

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JOURNAL Umuminternational2026

Academic excellence and addictive social media use: A social ambivalence perspective

Rober Anibal Luciano-Alipio; Danny Xavier Arevalo-Avecillas; Luis Antonio Visurraga-Camargo; Grimaldo Wilfredo Quispe-Santivañez; David Raul Hurtado-Tiza; Ezzard Omar Alvarez-Díaz; Currito Rafael Villalba-Gutierrez; Kelly Rocio Arosemena-Castilla · DOAJ Open Access Articles

This study examines the relationship between appreciation of high achievement, punishment for high achievement, and addictive social media use among university students, with punishment for high achievement acting as a mediating mechanism. A quantitative, non-experimental, cross-sectional design was employed. The sample comprised 726 university students from…

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JOURNAL Umuminternational2026

An AI-driven digital transformation model for empowering educational technology staff in private schools: The mediating role of technological readiness

Nesreen Bassam Fraid Fraihat · DOAJ Open Access Articles

This study examines the impact of AI Capability Integration, Digital Leadership, and Continuous Digital Training on the empowerment of Educational Technology (EdTech) staff in private schools, with particular emphasis on the mediating role of Technological Readiness. It investigates how AI-enabled systems, leadership support, and ongoing digital skill develo…

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JOURNAL Umuminternational2026

The role of ChatGPT in student workgroups: Advancing productivity, collaborative engagement, and academic writing quality

Rima Shishakly; Mirna Nachouki; Rami Shehab; Amir Alqutaesh · DOAJ Open Access Articles

The integration of ChatGPT in higher education offers substantial potential to enhance student learning experiences and academic outcomes by supporting both individual and group activities. This study investigates the impact of ChatGPT on university student workgroups, focusing on its effects on productivity, collaboration, and the quality of group writing. …

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JOURNAL Umuminternational2026

Sociological Explanation of Civic Responsibility for Water Resources Conservation Behaviors

Akbar Talebpour; pouran hosseini · DOAJ Open Access Articles

Objective: The study aimed to investigate the impact of citizen responsibility on water resource conservation behaviors in Tehran, a metropolis facing increasing pressure on water resources and challenges caused by water scarcity, for which solutions need to be found. Adopting a sociological approach, the study attempted to highlight the role of people in th…

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JOURNAL Umuminternational2026

Quantification of sheet erosion using two survey methods: counting and uprooting trees and bloomery furnaces near the Maouri and Bosso Dallols

Bachirou HAMADOU YOUNOUSSA; Tahirou HASSANE YAOU; Bouba HASSANE; Zibo GARBA05 · DOAJ Open Access Articles

In the Sahel, water erosion is a key factor in land degradation. This study aims to quantify sheet water erosion on toposequences over recent and current time scales at three toposequences in Koré Mairoua, and Doalaga. To achieve this objective, trees and bloomery furnaces were counted on the toposequences. Thus, the locations of trees and bloomery furnaces …

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JOURNAL Umuminternational2026

Spectral analysis of groundwater level time series for robust estimation of aquifer response times

T. Houben; C. Siebert; T. Kalbacher; M. Di Dato; T. Fischer; S. Attinger · DOAJ Open Access Articles

Groundwater resources represent Germany's most important source of freshwater but they are increasingly under pressure. Climate change, societal developments, and rising abstraction rates are impacting subsurface storage in ways that are currently difficult to predict, affecting both the quantity and quality of groundwater. To ensure sustainable groundwater …

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JOURNAL Umuminternational2026

Building resilience: The influence of the format on the effectiveness of news literacy messages

Patrick F. A. van Erkel; Peter Van Aelst; David N. Hopmann; Claes H. de Vreese; Joren Van Nieuwenborgh · DOAJ Open Access Articles

Although academic interest in news literacy messages (NLM) has grown, many questions about them remain unresolved. First, it remains unclear how the format of the NLM influences its effectiveness. Second, we still know little about their long-term effectiveness. To answer these questions, this study conducted a two-wave experiment in Belgium. We compared NLM…

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