Pengaruh Citra Merek dan Promosi Terhadap Loyalitas Pelanggan CoffeeLabs
Mulyati, Sri · Universitas Islam 45 / UM Indonesia
ABSTRACT This study aims to determine the effect of brand image and promotion on customer loyalty at CoffeeLabs stores. The research method used in this study is a quantitative descriptive method, with the data used are primary and secondary data. The population in this study is CoffeeLabs shop customers. Data collection techniques in this study were ca…