PENGARUH LITERASI KEUANGAN, AKSES MODAL, AKSES PEMASARAN (GOFOOD), DAN INOVASI TEKNOLOGI PEMBAYARAN (GOPAY) TERHADAP KINERJA UMKM MITRA GOFOOD DALAM APLIKASI GOJEK DI KOTA BEKASI
Mardiana, Sarah · Universitas Islam 45 / UM Indonesia
Abstract This study aims to determine the Effect of Financial Literacy, Access to Capital, Access to Marketing (Gofood) and Payment Technology Innovation (Gopay) on the Perfomance of Gofood Partners MSMEs in the Gojek Application in Bekasi City. The population of ths study is MSMEs who us the gofood platform in Bekasi City. The number of respondents in thi…