Manajemen Komunikasi Dinas UMKM Dalam Pengembangan UMKM di Kota Bekasi
Ardini Putra, Muhammad Haris · Universitas Islam 45 / UM Indonesia
This research aims to explore the communication management strategies implemented by the UMKM Office of Bekasi City in supporting the development of micro, small, and medium enterprises (UMKM)). The study uses a qualitative approach with a descriptive method and is based on Andrew F. Sikula's theory of communication management, which includes planning, organ…