Analisis Strategi Pengembangan Usaha Tahu Mesa Jaya di Kecamatan Bantar Gebang Kota Bekasi
Syaputra, Olga · Universitas Islam 45 / UM Indonesia
Mesa Jaya tofu business is one of the tofu craftsmen in Bantar Gebang District, Bekasi City, this study aims to identify internal factors (strengths and weaknesses), and identify external factors (opportunities and threats) and formulate alternative business development strategies. The method used in this research is a case study with a qualitative descripti…