IMPLIKATUR PERCAKAPAN DALAM STRATEGI HOOK KONTEN KULINER TIKTOK DAN PEMANFAATANNYA SEBAGAI BAHAN AJAR TEKS IKLAN DI SMP
Gita Auliya; Any Budiarti; Yeni Cania · Zenodo Open Repository
<p>Culinary content on TikTok frequently employs hook strategies containing implied meanings to attract audience attention. This phenomenon can be examined through conversational implicature as part of pragmatic studies. This study focuses on three research problems, namely conversational implicatures based on the use of conversational maxims, the func…