Analisis pemasaran produk tabungan haji muda pada Bank syariah indonesia kcp bogor kota wisata
Nursaidah, Siti · Universitas Islam 45 / UM Indonesia
Young Hajj Savings is a sharia banking product designed to make it easier for the younger generation to plan the hajj pilgrimage through an affordable and flexible savings scheme. The focus of this study is to understand how BSI formulates and implements the marketing of the product. The research method used is a qualitative method with data collection tech…