ANALISIS STRATEGI PEMASARAN PADA PRODUK PEMBIAYAAN KESEJAHTERAAN PEGAWAI (PKP) DI BANK JAWA BARAT DAN BANTEN SYARIAH
Anggraini, Rini · Universitas Islam 45 / UM Indonesia
Companies and banks are required to be able to make marketing strategies in providing or improving services to customers so that the company's goals can be achieved. The applied marketing strategy must be reviewed and developed in accordance with market developments and the market environment. The purpose of this study is to determine the Marketing S…