Strategi Pemasaran Peoduk Bank BTN Syariah Saat Pandemi Covid-19 Dengan Pendekatan EFE dan IFE
Fayumi, Ahmad · Universitas Islam 45 / UM Indonesia
Ahmad Fayumi (41182933160021) “Bank BTN Sharia Product Marketing Strategi During The Covid-19 Pandemic With The EFE and IFE Approach”. Islamic Banking Study Program, Faculty of Islamic Religion, 45” Bekasi Islamic University. (2022 AD/ 1443 H). This research focuses on the marketing strategy of the iB Student Savings BTN (SIMPEL) product during the Covid-19…