Pengaruh Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Lazatto Chicken Rajawali Bekasi
Milandia, Laras Oksa · Universitas Islam 45 / UM Indonesia
The purpose of this study was to examine the effect of brand image and service quality on purchasing decisions at Lazatto Chicken Rajawali Bekasi. The population in the study were all 120 consumers of Lazatto Chicken Rajawali Bekasi and all were samples in this study. This researcher uses quantitative research methods. For data analysis using multiple linear…