Podcast someday 410 sebagai media branding SMK Sumber Daya Kota Bekasi

Abstrak / Ringkasan

The background of this research is that there is competition in the world of
education, especially Vocational High Schools, so that SMK Sumber Daya Kota
Bekasi must carry out branding to be able to compete with other schools. In
branding activities, it is necessary to have a branding strategy at SMK Sumber
Daya Kota Bekasi, the strategy is made to make it easier to do something to meet
certain targets. The branding carried out by SMK Sumber Daya Kota Bekasi is an
effort to introduce the school to the wider community. The aim of this study was to
find out the Someday 410 Podcast as a branding medium for SMK Sumber Daya
Bekasi City. The research method uses descriptive qualitative. The results of the
research are the branding method used by Sumber Daya Vocational School, Bekasi
City, by introducing the school as a center of excellence based on a creative
economy, starting from history to the advantages that exist at SMK Sumber Daya,
Bekasi City. The method of branding is through four branding strategies, namely
(1) Brand Positioning by displaying the advantages possessed by the school. (2)
Brand Identity by displaying the school's identity, which is like the special uniform
that belongs to SMK Sumber Daya Bekasi City and also the school's slogan. (3)
Brand Personality by displaying the characteristics of the school such as the
Someday 410 podcast which is used as a media branding and someday 410 eco
products which are self-produced. (4) Brand Communication by conducting
communication and company visits to collaborate and get sponsors, so that
companies who have agreed to work with SMK Sumber Daya Bekasi City prioritize
more graduates. Based on the research results, it is recommended for schools and
other institutions to increase optimal branding by utilizing digital media to get good
results for educational institutions.

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